Managed the editorial calendar and produced photo and video content (still life and lifestyle) for D1 Milano's social media channels (300k+ followers).

Led the art direction for multiple campaigns and creative assets, from concept to final publishing, with most visuals and shoots executed directly by me and some produced in collaboration with external studios.

Planned and localized social media strategies for different international markets, analyzing trends and performance metrics to optimize engagement. Also oversaw B2B projects, internal communications, and traveled to research advertising strategies across Asian, Arab, and European markets.